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The GMM project sought to strengthen the active participation of youth, especially girls, in decision-making processes and increase their abilities to advocate the elimination of gender discrimination and low-quality media reporting on adolescent girls' issues in West Africa with local, national, regional and global audiences. JMK was engaged by Plan WEST AFRICA to evaluate the above project across selected senior high schools in two regions using qualitative research designs such as one-to-one interviews, FGDs, peer observations, participatory video or photography.

END OF PROJECT EVALUATION OF GIRLS MAKING MEDIA (GMM) PROJECT

Core Area:
Gender, Child & Social Inclusion
Service:
Research, Monitoring and Evaluation
Client:
Plan International

Year: 

2013

The GMM project sought to strengthen the active participation of youth, especially girls, in decision-making processes and increase their abilities to advocate the elimination of gender discrimination and low-quality media reporting on adolescent girls' issues in West Africa with local, national, regional and global audiences. JMK was engaged by Plan WEST AFRICA to evaluate the above project across selected senior high schools in two regions using qualitative research designs such as one-to-one interviews, FGDs, peer observations, participatory video or photography.

 

KEY OUTPUTS AT-A-GLANCE

In undertaking this assignment, JMK:

  1. Developed the evaluation tools.

  2. Conducted interviews with 690 adolescent girls in senior high schools, headteachers, teachers, peers, and parents.

  3. Conducted 10 most significant change stories on girls and a family and community level and Plan staff that told a story about the change occasioned by the project.

  4. Produced the impact assessment report.






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